Greg Gerlach
Greg GerlachDirector of Hammersmith Roofing
Greg Gerlach was born and raised in Iowa. He studied business management at Iowa State University, after attending Simpson College to play football. During summers, he spent his time framing and roofing houses. Greg was a project manager in disaster restoration at Service Master in Des Moines. While there, he secured and managed projects and became an expert in several areas of restoration including water, smoke/fire, and mold. Greg’s interest shifted to the insurance side of the restoration business, and after much studying, he became a multi-line claims adjuster for ACE, specifically the Rain & Hail, Farm & Ranch division. Through the handling of large loss P&C claims for farm and ranch policyholders throughout the United States, and working closely with underwriters, he obtained a clear understanding of the carriers’ claims process including strategy and settlement.

Greg and his wife Jessica moved to Denver, her hometown, at the end of 2012. He worked for a local roofing company, managing their estimation and production departments. He felt there was more to his path and decided it was best to directly serve the Community and Clients with his wealth of knowledge in all sides of the industry. Greg joined a public adjusting firm in 2014 as the Director of Project Management. His responsibilities included the investigating, planning, and estimating of commercial building and HOA projects. He joined Hammersmith Construction Services in May 2019 to further his experience managing multi-trade construction projects in the HOA industry. Greg saw an opportunity to lead Hammersmith Roofing, and he jumped right in. He loves a challenge! Greg has his Class B General Contractor License.

Outside of work, Greg dedicates his time to his family: his wife Jessica, son Trice, daughter Breck, and the old family dog Chloe. Greg loves to be outdoors, workout, watch any sport, travel, eat at Denver restaurants, and work on their old Victorian home in Denver.

Juliane Jeffs
Juliane JeffsOperations Manager
Juliane has more than 37 years of experience in the construction industry, and Hammersmith Roofing is proud to have her expertise in our operations. She began her career working for a local home builder, and then spent 18 years working for a supply distributor. Juliane helped get the company onto a computer system, and she became Controller. Juliane most recently managed the office at a family-owned roofing contractor for 20 years. Her knowledge in supply chains, the construction and roofing industries, and her office acumen helps us provide our clients with valuable information. Juliane is a proud Colorado native.
Larry Fowler
Larry FowlerRoofing Supervisor
Larry has more than 46 years of experience in the construction industry, and Hammersmith Roofing is proud to have his expertise on-site for your roofing projects. The majority of his career has been spent in roofing, a subject he knows everything about. Larry is a Denver native, and he enjoys all that Colorado has to offer. His knowledge in the construction and roofing industries, along with his aptitude for managing the roofing crews, makes him an indispensable part of our team. Larry supervises all crews, and he is on project sites daily.
Nelson Quijada Guiterrez
Nelson Quijada Guiterrez
Nelson has been working in the construction industry in roofing and metal work for more than 23 years. One of his goals is every time he is in the field he always makes sure that his work gets done properly and that the owners are satisfied with his work. Hammersmith Roofing is proud to have Nelson on the team!
Felipe Rojas
Felipe Rojas
Bio coming soon!
Manuel Ruiz Ponce
Manuel Ruiz Ponce
Bio coming soon!